How to Market a Screen Printing Business and Get More Orders
How to market a screen printing business
In this article
To market a screen printing business, focus on groups that order shirts repeatedly (businesses, schools, teams, churches, events, brands), make it easy to get a quote online, show real work and mockups on social media, collect Google reviews, reach out directly, and build reorders and referrals.
1. Know your best customers
| Customer | Why they're great |
|---|---|
| Local businesses | Uniforms and promo items, repeat orders |
| Schools and PTAs | Events, spirit wear |
| Sports teams and leagues | Every season |
| Churches and nonprofits | Events and fundraisers |
| Bands and brands | Merch runs |
| Event organisers | Races, festivals, reunions |
2. Website with online quotes
Show products, price examples, turnaround times and a simple quote form or design tool. Fast quotes win orders.
3. Local SEO
Set up a Google Business Profile, add photos of finished orders and ask every happy customer for a review.
4. Social media
Post videos of printing, finished orders, mockups and customer photos. Instagram, TikTok and Facebook work well for print shops.
5. Direct outreach
Email or visit local businesses, coaches, school offices and event organisers with samples and a simple price sheet.
6. Referrals and reorders
Offer a referral discount, keep screens and artwork on file, and remind customers before their next event or season.
7. Add promotional products
Hats, bags, mugs and embroidery increase order value. Related: How to start a small embroidery business.
Getting started: How to start a screen printing business. Pricing: How much does screen printing cost?.
Frequently asked questions
How do I market my screen printing business?
Target repeat buyers, offer online quotes, post work on social media, collect reviews and reach out directly.
How do screen printers get customers?
Local businesses, schools, teams, events, Google and referrals.
Is social media good for screen printing?
Yes. Videos of printing and finished orders attract customers.
How do I get repeat screen printing orders?
Keep artwork on file and remind customers before events and seasons.
Should I sell promotional products too?
Yes. It increases order value.
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Start a conversationWritten by Sachin Rawat
AI & automation engineer · websites, apps and motion design
I build AI agents, automations, websites, apps and motion design for businesses. These guides answer the questions people actually search, written from hands-on experience building them.
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