How to Market a Roofing Company: 15 Ways to Get More Roofing Leads and Jobs

To market a roofing company, focus on being visible and trusted when homeowners need a roof: a fast website with service and city pages and an easy quote form, a Google Business Profile packed with reviews and project photos, Google Local Services Ads and search ads for urgent searches, yard signs and neighbourhood marketing around every job, referral and insurance-agent partnerships, before/after and drone content, and fast lead follow-up.

Online marketing for roofers

1. Roofing website: services (repair, replacement, inspection, storm damage), service areas, financing, warranties, reviews, quote form and click-to-call (see How to create a website for your business)
2. Google Business Profile: categories, service areas, photos of real jobs, review requests after every project (see How to create a Google Business page)
3. Local SEO: pages for each city/town and service (see What is SEO?)
4. Local Services Ads (where available) and Google Ads for "roof repair near me" (see Are Google Ads worth it?)
5. Facebook/Instagram: before/after reels, drone footage, local ads
6. Review sites: Google, Yelp, BBB, Angi/HomeAdvisor-type platforms
7. YouTube/short video: explain repairs, inspections, materials

Offline and local marketing

8. Yard signs at every job
9. Neighbourhood door hangers/postcards around completed projects
10. Truck wraps
11. Storm response: inspections after hail/wind events (follow local rules; avoid high-pressure tactics)
12. Partnerships: insurance agents, real estate agents, property managers, home inspectors
13. Referral programme for past customers

Convert more leads

14. Respond within minutes (calls, forms, chat)
15. Professional estimates with photos, options and financing; automated follow-ups (see How to automate your sales process)

Measure

Leads by source, cost per lead, inspection-to-sale rate, average job value, review count. (General local tactics: How to promote your business locally.)

Frequently asked questions

How do I market my roofing company?

Build a lead-focused website, optimise Google Business Profile and reviews, run Local Services Ads and search ads, use yard signs and neighbourhood marketing, partner with insurance and real estate agents, and follow up fast.

What is the best way to get roofing leads?

Google Business Profile reviews, Local Services Ads, search ads and referrals typically produce high-intent leads.

Are paid roofing leads worth it?

Sometimes, but shared leads can be competitive; building your own website and Google presence usually yields better long-term value.

How do roofers get more reviews?

Ask every customer at project completion with a direct review link via text or email.

Should roofing companies use social media?

Yes: before/after photos and drone videos build trust and local awareness.

How important is response time for roofing leads?

Very. Homeowners often contact multiple roofers; fast responses win more inspections.