How to Get Lawn Care Customers: 14 Ways to Market a Lawn Care Business

The fastest ways to get lawn care customers are neighbourhood marketing (door hangers, yard signs, neighbour discounts), Google Business Profile with lots of reviews, Nextdoor and Facebook groups, and a website with an instant quote form. Long term, referrals and route density make lawn care marketing much cheaper.

14 ways to get lawn care customers

1. Google Business Profile: service area, photos, services, and steady reviews
2. Website with quote form: services, service areas, pricing guidance, online booking (see How to create a website for your business)
3. Door hangers around current customers' homes
4. Yard signs after each job (with permission)
5. Neighbour discounts to build route density
6. Nextdoor recommendations and posts
7. Facebook community groups
8. Referral programme: a free cut for each referral
9. Local SEO: pages for each town or neighbourhood you serve
10. Google Local Services Ads and search ads in peak season
11. Truck and trailer signage
12. HOAs and property managers for multiple properties
13. Commercial accounts: offices, churches, retail
14. Seasonal offers: spring cleanups, aeration and overseeding

Keep the customers you win

Show up on schedule, communicate weather delays, send automatic invoices and reminders, and offer annual plans. Retained customers make every new customer more profitable.

Track what works

Ask every new customer how they found you and track cost per customer by channel.

(More: How to grow a lawn care business, How to grow a landscaping business.)

Frequently asked questions

How do I get lawn care customers?

Use Google Business Profile, door hangers, yard signs, Nextdoor, Facebook groups, referrals and a website with a quote form.

How do I market my lawn care business for free?

Google Business Profile, Nextdoor, Facebook groups, yard signs and referrals cost little or nothing.

What is the best advertising for lawn care?

Local channels: Google profile and reviews, Local Services Ads, door hangers and referrals.

How do I get more lawn care clients in my area?

Target neighbourhoods near existing customers with door hangers and neighbour discounts.

Do lawn care businesses need a website?

Yes; it builds trust and captures quote requests around the clock.

How do I get commercial lawn care accounts?

Approach property managers, HOAs and local businesses with professional proposals and insurance proof.