How to Edit Your Google Business Listing (GMB): Change Hours, Address, Name, Photos and Fix Wrong Info
What GMB means (Google My Business, now Google Business Profile) and how to edit your Google business listing from Google Search, Maps or the app
In this article
GMB stands for Google My Business, the old name of Google Business Profile. To edit your Google business listing, sign in to the Google account that manages it, search your business name on Google (or open Google Maps or the Google Maps app) and choose Edit profile. From there you can update your business name, category, hours, phone, website, address or service area, description, photos, products and services. Some changes are reviewed before they appear and may require re-verification.
How to open your profile editor
- Google Search: search your exact business name or "my business" while signed in; the management panel appears at the top
- Google Maps (desktop): open your profile and choose edit options
- Google Maps app: tap your profile picture › Your Business Profiles
- business.google.com: redirects to managing profiles (for multiple locations)
What you can edit
| Section | Tips |
|---|---|
| Business name | Use your real-world name; adding keywords can lead to suspension |
| Categories | Most specific primary category; add relevant secondary categories |
| Description | Up to 750 characters; services, specialities, location |
| Hours | Regular hours plus special hours for holidays |
| Phone and website | Accurate; add UTM tags to the website link for tracking |
| Address / service area | Moving or changing to service-area may trigger re-verification |
| Photos and videos | Logo, cover, interior, team, work samples |
| Products and services | Names, descriptions, prices |
| Attributes | Accessibility, amenities, ownership attributes |
| Booking and chat | Booking links and messaging where available |
How long do edits take?
Most edits appear within minutes to a few days. Significant changes (name, address, category) may be reviewed longer or require re-verification.
Fixing wrong information
- Google or users may suggest edits; check your profile for "Google updated" notices and accept or reject
- Keep your website and citations consistent so Google trusts your information (see What are local citations?)
- Duplicate listings: report and request removal
- Wrong map pin: adjust the pin location when editing the address
Adding managers and transferring ownership
- Business Profile settings › People and access: add managers or owners by email
- Avoid sharing your Google account password
- If someone else controls your profile, use request access from the profile in Search/Maps
Best practices after editing
- Add new photos monthly
- Publish posts and offers
- Ask for reviews regularly and reply to all
- Keep holiday hours updated
- Link to a fast website with matching information (see Why does a business need a website?)
(Creating a new profile: How to create a Google Business page. Local growth: How to promote your business locally.)
Frequently asked questions
What is GMB?
GMB stands for Google My Business, the former name of Google Business Profile, Google's free listing for businesses in Search and Maps.
How do I edit my Google business listing?
Sign in to the managing Google account, search your business name on Google or open it in Google Maps, then choose Edit profile and update the information.
Why can't I edit my Google Business Profile?
You may be signed in to the wrong account, lack owner or manager access, the profile may be unverified or suspended, or the edit may be under review.
How long does it take for Google Business edits to show?
Usually from a few minutes to a few days; some edits take longer if reviewed.
Can I change my business name on Google?
Yes, but use your real-world business name. Major changes may be reviewed or require re-verification.
How do I add someone to manage my Google Business Profile?
Go to the profile's settings, choose People and access, and invite them by email as a manager or owner.
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Start a conversationWritten by Sachin Rawat
AI & automation engineer · websites, apps and motion design
I build AI agents, automations, websites, apps and motion design for businesses. These guides answer the questions people actually search, written from hands-on experience building them.
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