How to Add a Logo to a Video (Watermark, Intro and Animated Logo) in CapCut, Premiere Pro, iMovie and More
How to add or insert a logo into a video
In this article
- Prepare your logo file
- How to add a logo in CapCut (mobile and desktop)
- How to add a logo in Adobe Premiere Pro
- How to add a logo in iMovie (Mac)
- How to add a logo in Canva
- How to add a logo in DaVinci Resolve
- Adding a branding watermark on YouTube
- Where and how big should a logo be?
- Logo intro, outro or animated logo?
- Making an animated logo
- Frequently asked questions
To add a logo to a video, import a transparent PNG (or vector) logo into your editor, place it on a track above the video, resize and position it (usually a corner), adjust opacity if it's a watermark, and set it to last the whole video, or only the intro and outro. For a more professional brand look, use an animated logo reveal at the start or end. Every major editor (CapCut, Premiere Pro, iMovie, Canva, DaVinci Resolve) supports this.
Prepare your logo file
| Format | Use |
|---|---|
| PNG with transparent background | Most editors; corner watermarks |
| SVG / AI / EPS (vector) | Scaling without quality loss; animation in After Effects |
| MOV with alpha (ProRes 4444) or WebM with alpha | Pre-made animated logos over video |
| JPG | Avoid: no transparency, a box shows behind the logo |
Make a white or single-colour version for dark footage and a dark version for light footage.
How to add a logo in CapCut (mobile and desktop)
- Open your project and tap Overlay › Add overlay (mobile) or drag the PNG onto a track above the video (desktop).
- Pinch or drag to resize and position it.
- Drag the overlay's ends to cover the full video or just part.
- Use Opacity to make it subtle (e.g., 60–80%).
- Optional: add an In animation (fade, zoom) for a polished entrance.
How to add a logo in Adobe Premiere Pro
- Import the logo (File › Import).
- Drag it to V2, above your footage on V1.
- Stretch its duration to match the video.
- In Effect Controls, adjust Position, Scale and Opacity.
- To reuse, create a nested sequence or a MOGRT template, or use an Essential Graphics template.
- For animated reveals, build in After Effects and bring in via Dynamic Link (see What is Adobe After Effects used for?).
How to add a logo in iMovie (Mac)
- Drag the PNG logo above the clip in the timeline.
- Click Video Overlay Settings and choose Picture in Picture.
- Resize and move the logo; set the duration. Note: iMovie has limited control over opacity and transparency handling; for more control use Final Cut Pro or CapCut.
How to add a logo in Canva
Upload your logo, drag it onto the video page, resize, place it in a corner, set Transparency, and apply it to all pages. Brand Kits keep logos ready for every design.
How to add a logo in DaVinci Resolve
Import the PNG to the Media Pool, drag it onto V2, then use Inspector › Transform (zoom, position) and Composite › Opacity.
Adding a branding watermark on YouTube
In YouTube Studio › Customization › Branding › Video watermark, upload an image (recommended 150×150 px). It appears on your videos as a subscribe button watermark, which you can show at the end, from a custom start time or throughout.
Where and how big should a logo be?
- Position: top-right or bottom-right is most common; avoid areas covered by platform UI (top and bottom in Reels/TikTok)
- Size: around 5–10% of the frame width for a watermark
- Opacity: 50–80% for watermarks so it doesn't distract
- Margins: keep inside title-safe area (about 5% from edges)
- Duration: watermark throughout, or logo only in intro/outro for ads
Logo intro, outro or animated logo?
| Option | Best for |
|---|---|
| Static corner watermark | Protecting content, constant brand presence |
| Logo intro (2–4 s) | YouTube channels, corporate videos (keep very short on social) |
| Logo outro with CTA | Ads and promos: brand + website + action |
| Animated logo reveal | Premium brand identity across all videos |
For ads, don't open with a long logo intro: start with the hook and show the logo briefly or at the end.
Making an animated logo
Common logo animation styles: reveal through masks, line drawing, shape morphing, particle assembly, 3D rotation, glitch, liquid motion. They're typically built in After Effects from a vector logo, last 3–8 seconds and are exported in several versions (with/without background, 16:9 and 9:16, with sound). (Motion design basics: What are motion graphics? and How to make motion graphics.)
Frequently asked questions
How do I add a logo to a video?
Import a transparent PNG logo into your video editor, place it on a layer above the video, resize and position it, adjust opacity and set its duration.
How do I insert a logo in a video for free?
Use free editors such as CapCut, DaVinci Resolve or Canva's free plan: add the logo as an overlay, then position and resize it.
What format should my logo be for video?
A PNG with a transparent background for most uses, a vector file for animation, and a video file with an alpha channel for pre-made animated logos.
Where should I put a watermark on a video?
Usually the top-right or bottom-right corner, small and semi-transparent, away from platform interface elements.
How do I add an animated logo to my videos?
Create or commission a short logo animation exported with transparency or as an intro/outro clip, then place it at the start or end of your videos.
How long should a logo intro be?
Two to four seconds for most videos; on social ads, show the logo briefly or at the end rather than delaying the hook.
Want a logo animation made for your business?
I create motion design, ad creatives and promo videos that make people stop scrolling. Tell me what you are launching.
Start a conversationWritten by Sachin Rawat
AI & automation engineer · websites, apps and motion design
I build AI agents, automations, websites, apps and motion design for businesses. These guides answer the questions people actually search, written from hands-on experience building them.
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